About Us

Aanchal Arora, Founder & Creative Head of Now & Forever, is the heart behind every impression we capture. With an eye for detail and soul deeply connected to emotion, her creative vision blends timeless design with raw human connection, making every frame not just a keepsake — but a legacy.

N&F aims to become a worldwide symbol of emotional connection – offering every family, everywhere, a chance to preserve their most meaningful moments forever. No matter the country, culture or age – every impression tells a story worth holding on to ..

From heartfelt impressions to global expressions — Now & Forever has touched over 20,000+ lives worldwide. Loved by families, artists, and creators alike, we’re redefining memories through the art of handcasting and meaningful trainings.

Started from Home | Chandigarh Founder Aanchal began handcasting in her living room while working full-time as a pharmacovigilance scientist. What started as a passion project quickly resonated with families seeking to preserve their most emotional moments.

Breaking Ground | Sector 37-C, Chandigarh
Now & Forever launched India’s first-ever dedicated handcasting studio, while also becoming the first to offer online & offline training workshops globally. Aanchal left her corporate job to pursue this full-time dream.

Started from Home | Chandigarh
Founder Aanchal began handcasting in her living room while working full-time as a pharmacovigilance scientist. What started as a passion project quickly resonated with families seeking to preserve their most emotional moments.

In March 2023, N&F expanded with a second, 900 sq. ft. studio in Chandigarh, reflecting its mission to redefine personalized artistry on a national scale.

N&F is the preferred choice of renowned personalities and institutions including Virat Kohli, Richa Chadha, Ali Fazal, Hans Raj Hans, Yuvraaj Hans, Mankirat Aulakh, Ajay Sarkaria, Ankit Vijan, Stylam Industries, Joshi Automobiles, Ivy Hospital, Fortis Hospital, and Siddharth Kaul & so many more …

Today, N&F stands as a symbol of luxury artistry—celebrating memories, relationships, and craftsmanship with timeless elegance

In less than a year, the brand’s growth led to a flagship studio at Nexus Elante Mall, Chandigarh—one of the largest and most prestigious malls in India. Along the way, Aanchal built a powerful, all-women team of 13, spreading joy to over 100,000 families in 26 countries.

Aanchal has personally trained over 3,250 participants from around the world, aged 19 to 65—primarily women—many of whom went on to launch successful handcasting ventures both in India and abroad.